Athena the Greek Goddess :: Greek Mythology

Athena Athena was the virgin daughter of the great god Zeus and she was also one of the great Olympian deities. Not only was she the goddess of wisdom but she was also the goddess of war and the patroness of arts and crafts. Which led her to be a great leader Athena was born beside the river Triton where she was nurtured by 3 nymphs. One of the nymphs Was her playmate, Pallas. When she was just a girl, Athena accidentally killed Pallas. As a token of her grief Athena put the nymphs name before her own, so she was often know as Pallas Athena. Athena was endowed with much wisdom from her mother Metis, which means cunning. Because she enjoyed war and was a fierce warrior she used her intelligence for military strategy I will give you 3 examples of how Athena used he military cunning to pass challenges:- The first is the Trojan War: For ten years the Greeks tried to capture the city of Troy, but its walls were invincible. Athena inspired Odysseus to build a hollow wooden horse. He was to make the horse taller and Wider than the main gate of Troy so the Trojans had to destroy their own wall to bring In the gift from the gods, so they thought. The next example was when the hero Perseus was forced to fight the Terrible Gorgon Medusa. Nobody was able to kill her because if you looked directly at her You would turn to stone. Athena gave Perseus a highly polished shield so he could look at her Since he was looking at her reflection and not her face he did not turn to stone stone and was able to kill her. The 3rd example was when Hercules was forced to clean the filthy Augean stables. He was so overwhelmed by the filth that he couldn't do it. Athena then guided him into Changing the course of the Alpheus and Peneus rivers so that they would flow through the stables And thus wash them for him. She also had a city that she was the patron goddess of. Athens, the city named after her to this day. She competed with Poseidon, god of the sea, to become the patron god of Athens. Their contest took place on the Acropolis. which is a Large flat hill in the middle of the city. The winner was the one who could give the better gift to the people.

Australian Export Opportunities to South Korea

Australian Export Opportunities to South Korea Hasting Helical Francesca Carolina Moorage Ash Jane Decorum Cindy Guan Sophia Alai Introduction Where once, the South Korean society solely relied on the produce of their country as a source of goods, they are slowly turning towards imports from other nations, such as Australia for their goods and services. Australia is renowned for their agricultural excellence, and hence has become a major exporter of foods to South Korea. In this essay, discussions about how South Korean culture may influence the nature and the sessions made in regards to food consumption.Additionally, the theories of family and social influence of Australia and South Korea will be applied, with an aim to reveal possible opportunities for the South Korean food industry to further improve its standings in South Korea. Family Family is one of the most important aspects in life for South Koreans. The Korean community is well-known for their large and tight knit families, with an average of 2. 97 persons per household, in comparison to an Organization for Economic Co- operation and Development (COED) average of 2. 63 in 2009 (COED, 2010). This is nearly due to the high level of multinationals families in Korea.Many Koreans regard the well-being of the family, as a whole, more important than that of individual members (ANTA, 2013). Food is also a predominant feature in the Korean culture; they often gather around for extravagant feasts with family and friends, especially on occasions such as New Years and Christmas. Therefore providing food to the family of the best quality is a high priority need. Traditionally, men of the South Korean society are the breadwinners of the family, while women tend to stay at home and take care of family matters. The female employment rate in Korea, at 52. %, in 2009 was below the COED average of 59. 6% (COED, 2010), therefore reflecting the homemaker role that women play in the family. In the eyes of the developed cou ntries club (COED), South Korea is considered a arbitration, and despite the public policies that still uphold the patriarchal family system, the sex ratio (number of boys per 100 girls) has been remarkably decreasing in the last two decades. It seems that the drop in son preference was triggered by normative changes in the society, in comparison to individuals whose socioeconomic resistances had changed (Chunk & Guppy, 2007).Therefore, a potential target market for women arises. At this rate, there is a strong possibility that more women in the South Korean society. Gender takes the centre stage of numerous brand narratives. Researchers conducted in Australia and New Zealand show that the female partner/wife is generally involved in the decision making process (Coffman et al, 2010). Keeping young singles/ married couples in perspective, marketers who used to target men are now targeting women through meaner of educating them about the importance of eating healthy, ND family well-be ing.For example, introduction of diet Pepsi or diet coke, was made to attract men towards diet soda, so that they could monitor their calorie intake. But this claimed to be unsuccessful. To the contrary, when women were targeted towards consuming lower calorie drinks like Dry. Pepper Ten, Pepsi Max, Coke Zero, etc. , it was observed that women were the major consumers, and they religiously rejected the notion that â€Å"diet cola [was] for men† and that â€Å"it's not for women. (Avery, 2012) Social Influence Social influence marketing is composed of a combination of the use of social media ND the day-to-day interactions consumers go through which may impact purchase decisions made by buyers (Murray, 1991). Social media plays a large role in influencing consumers, as content created by everyday people is readily available online through blobs, forums, websites, social networks and flogs. Egg Product reviews on Youth. Consumers can also be influenced by their everyday experie nces and interactions with different people through word-of-mouth communication, viral marketing and buzz agents.Word-of-mouth communication is the result of consumers sharing information and personal experiences of products purchased tit friends, family, colleagues etc. This is one of the more effective ways of marketing as potential buyers are more likely to trust a close acquaintance over an advertisement (Longer, Henning ; Weidman, 2013). Word-of-mouth communication has dramatically increased over time in Australia with the use of social networking sites such as Faceable and Twitter.However, Faceable is not the social media site that is most popular among South Koreans as it has only 3. 6 million users. The most popular social networking site in South Korea is Keyword, which has 19 million unique visitors every month and generates 1. Billion views. Viral marketing is a combination of word-of-mouth communication and social media. This form of marketing is referred to as Moralâ₠¬  because once released, the information spreads like a virus to a large audience in a relatively small time frame.It provides an advantage for mass communication through social networks. As homogeneity is the main focus in South Korean culture this would largely affect the social influence on consumers and potential buyers, as the need for homogeneity would encourage and friends. The general population's need for homogeneity paired with the powerful LOL of social networking will therefore result in viral marketing being a very effective meaner of socially influencing consumers in South Korea (Lee & Trim, 2008).However this method would probably not be as successful in Australia due to the general culture being one that favors individualism and uniqueness as opposed to the idea of homogeneity, which is more widely accepted in South Korea. Buzz agents are consumers recruited by companies to aid in promoting their products. These agents endorse various products by encouraging other consumers to purchase certain products while out on shopping trips, by suggesting which products shop winner should carry that they do not already stock, and by taking certain products to large gatherings in order to promote them to a large audience (Coffman et al, 2010).This would be more effective in South Korea than Australia as the Korean culture embraces family and attachment, and South Koreans often host large gatherings for family and friends which can act as a platform for word-of-mouth communication as well as marketing via buzz agents. Export Opportunities Up to 70% of South Koreans food requirement relies purely on imported goods (Food Business, 2011). Due to a large focus on the wellbeing of Korean consumers, the organic food industry has seen a huge growth in South Korea (Mackinac, 2006).Consumers are interested in purchasing organic Australian products as they are perceived to be of high quality and safe for consumption, however should be reasonably priced in order to keep interest in Korean consumers. Haiku Australia successfully landed their biggest export deals to date for Australian-made organic retail goods to Korea, exporting a three hundred thousand dollar shipment of organic Someone noodles (Free, 2009).Recent changes in the food sector has seen a rise in the mount of consumer groups who take into consideration the image and quality of organic food when they are purchasing or planning meals (Food Business, 2011). The gradual development of the Bilateral Free Trade Agreement alongside a large and yet growing demand for organic products is seeing that Australia has more opportunities to export food to the South Korean region, where government regulations are great barriers for Australian exporters (Mackinac, 2006).Produced from high-quality wheat, Haiku Noodles Australia is an extremely successful exporter of noodles. Currently, they export a great amount of their goods o Korea with a statement from Sarah Woodward stating that the organizat ion ‘received accolades for securing Australia's largest export order for organic retail products (organic Someone noodles) to Korea' (Wallboard 2009: 24).Success came upon the company as they assured their Korean consumers that their noodles were produced Without the use of chemical pesticides, herbicides or insecticides, food additives or genetically modified ingredients, creating a perception in the consumer's mind of clean and safe food (Holstein 2012). Companies seeking the food industry in South Korea have great opportunities stressed, especially when taking a close look as dietary demands (Archives of Surgery: 2004).This trend has seen opportunity arise in meat, dairy and processed product food sectors (Holstein 2012). Additionally, as South Korea has such a low self- sufficiency rate in regards to food production, of only 26%, it is fair to assume that a country with such self-sufficiency rates rely on other countries with a high self- sufficiency rate to supply to pro vide products for their country (Holstein 2012). Although are attractive opportunities that are in this market, there are also barriers hat make it challenging to penetrate the market in South Korea.Such barriers include strict regulation that South Korea has concerning organic certification (Mackinac 2006), although this is seeking to be maintained with the Gaillardia Government's efforts of negotiation with an aim to equalize the prospect of Australian companies exporting to Korea in order to be at the same standard and reputation as its greatest competitors, the United State and Europe by developing the Korea- Australia Free Trade Agreement in 2011 (Department of Foreign Affairs and Trade 2011).Networks with Korea will consequently be developed, maintained and threatened (201 1), including the reanalysis of correct regulations concerning export tariffs (ITS Global et al. 2008) South Korean life revolves mainly around family, being an important aspect of one's life. It is a cultur al aspect of a Korean family to have the father to be perceived as the breadwinner for the family. It is essential that Australian companies wishing to export deliver products that are not only of high quality, but satisfy the family as a whole rather than Just the individual consumer.Marketers also need to keep in mind the collectivist culture of South Korean families and consider it as a social unit. (Choc amp; Yon, 2001). A company can create the perception off family meal' whilst looking at marketing strategies and campaigns. Social influence plays a significant role on the purchase decision made by consumers. In order for an Australian company to apply this theory into their exporting endeavourers could apply in their marketing technique by changing the image of their product.As the perception of organic food changes and becomes more desirable, people tend to agree with the opinions and desire of people around them. Creating a likeable brand allows for consumers loyal to your b rand influence potential consumers around them. Conclusion Being a collectivist and family-oriented society, there is huge potential in the South Korean food industry for Australian exporters. South Koreans are increasingly becoming aware of the benefits of healthy eating, and providing that to their families and friends.

PG in Japan Essay - 1821 Words

PG Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market, PG made clear targeting and positioning, and developed new products which fulfilled customers’ needs, built the effective distribution. As a result, PG could establish differentiation advantages for the following. †¢ Product: â€Å"Foaming massage cloth† , Elegant dispensing box â€Å"Foaming massage cloth† increase skin circulation through a massage while boosting skin clarity due to the microfibers’ ability to clean pores and trap dirt. †¢ Price: Premium price †¢ Place: Luxury and nice counter at department store †¢ Promotion: Counseling by Beauty counselor, TV advertising, Beauty magazines Description Targeting Positioning Affluent women†¦show more content†¦Ã¢â‚¬ ¢ We recommand PG to directly invest in this market by focusing only on Marketing and Distribution to roll out SK-II (a special product) in a foreign market. It should not be an advantage for PG to acquire subsidiaries, or to license or to franchise because resources and capabilities of SK-II are located in Japan. It would be difficult to find same raw materiels to produce SK-II in another country. Exporting SK-II in a foreign market will be better, for that they should emphasize on: †¢ Differentiation advantage, †¢ Changing customer behavior, †¢ Product positionning, †¢ Pricing policy, †¢ Advertisement, †¢ Counseler team†¦ Q3. Contd. Which country should be the priority? Porter national diamond analysis Supporting Industries Superior in-store infrastructure Counseling counters Cosmetic RD centre MDO, Max factor Strategy, Structure and Rivalry High number of domestic competitors with high innovation. Tough competition Presence of prestigious foreign brand Intense, established, well respected , high experience and famous competitors Limited competitors in high-cosmetic market which can lead to low innovation and learning improvement as well as an opportunity to easily reach a huge market for PG Country Factor Condition Demand Conditions Japan High RD technology and innovative. Skin care Educated labor force Home-grown resources comparative advantage Sophisticated and wealth customers Slow market growth trend High potential inShow MoreRelatedPG Japan1395 Words   |  6 Pagesimplications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? PG Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of PG’s Beauty Care GBU Paolo de Cesare – President of Max Factor Japan Lafley’s organisationRead MorePG Japan1409 Words   |  6 Pagesimplications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? PG Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of PG’s Beauty Care GBU Paolo de Cesare – President of Max Factor Japan Lafley’sRead MorePG Japan; Sk-21762 Words   |  8 Pages* Case Paper: Pamp;G Japan: The SK-II Globalization Project Mina Uwakubo Hawaii Pacific University Mr. Louis R. Collazo MGMT 6310 April 8, 2012 SK-II’s success is not only prestige skin care product or advanced technology but also its marketing approach to build the new brand. Pamp;G succeeded to connect between the core technology or product concept and local market. Through Japanese market among the world’s toughest competitors, Pamp;G developed potential source of innovations. InRead MorePG Japan: Sk-Ii Globalization1032 Words   |  5 PagesIn the highly competitive Japanese skin-care market, PG ¡Ã‚ ¦s new SK-II product has proven its success as a premium and prestige offering. PG has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan and Hong Kong. With its phenomenal success, it is only logical that PG consider rolling-out the SK-II product-line to the international market. However, while there is significant worldwideRead MorePG Japan: the Sk-Ii Globalization Project1692 Words   |  7 Pagesneed to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is PG’s first proposal to build a Japanese brand worldwide, it is important to take into consideration different cultures than of the consumers in Japan. Since 2005, PGs global organization has been in the middle of a restructuring program, which can sometimes cause a disruption to the normal functions of the company. Local managersRead MorePG Japan the Sk-Ii Globalization Project2059 Words   |  9 PagesGMBA 5075 International Management Case 5-2 - Pamp;G Japan: The SK-II Globalization Project Group Report Due date: 12/03/12 By: Wendy Rodriguez Francisco Oliveira Francisco Andujar Yichen Li Intro: This case describes how SK-II which is a fast-growing skin care product is becoming very popular with a price to match its performance. After being introduced in Hong Kong and in Taiwan, Pamp;G believes that this brand has a strong global potential. At the conclusion of this case, theRead MorePG Japan the Sk-Ii Globalization Project3489 Words   |  14 PagesPG Japan: The SK-II Globalization Project When looking at the archetype of PG it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. LaterRead MoreCase Study PG Sk-Ii Product in Japan and East Asia1527 Words   |  7 PagesPamp;G Japan SK-II Case Study Up to 1984, Pamp;G’s Japanese operation was a failure due to the following reasons: 1. Pamp;G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing aRead MoreProcter and Gamble in Japan1121 Words   |  5 PagesProcter amp; Gamble (Pamp;G), the large U.S. consumer products company, has a well-earned reputation as one of the world’s best marketers. Pamp;G manufactures and markets more than 200 products that it sells in 130 countries around the world. Along with Unilever, Pamp;G is a dominant global force in laundry detergents, cleaning products, personal care products, and pet food products. Pamp;G expanded abroad after World War II by exporting its products, brands, and marketing policies to WesternRead MoreSkii Case Analysis1041 Words   |  5 PagesPr actical Work # 1 Pamp;G and SK-II Paolo de Cesare heads to Japan to make a decision on one of Pamp;G’s most successful and fast growing products – SK-II. SK-II was a high end product that had developed a strong following among Japanese women, who were increasingly conscious about skin care and willing to spend a significant amount of their income. Cesare must decide among three options: continue to focus on the Japanese market, introduce the product in china, or introduce it in Europe.