PG in Japan Essay - 1821 Words

PG Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market, PG made clear targeting and positioning, and developed new products which fulfilled customers’ needs, built the effective distribution. As a result, PG could establish differentiation advantages for the following. †¢ Product: â€Å"Foaming massage cloth† , Elegant dispensing box â€Å"Foaming massage cloth† increase skin circulation through a massage while boosting skin clarity due to the microfibers’ ability to clean pores and trap dirt. †¢ Price: Premium price †¢ Place: Luxury and nice counter at department store †¢ Promotion: Counseling by Beauty counselor, TV advertising, Beauty magazines Description Targeting Positioning Affluent women†¦show more content†¦Ã¢â‚¬ ¢ We recommand PG to directly invest in this market by focusing only on Marketing and Distribution to roll out SK-II (a special product) in a foreign market. It should not be an advantage for PG to acquire subsidiaries, or to license or to franchise because resources and capabilities of SK-II are located in Japan. It would be difficult to find same raw materiels to produce SK-II in another country. Exporting SK-II in a foreign market will be better, for that they should emphasize on: †¢ Differentiation advantage, †¢ Changing customer behavior, †¢ Product positionning, †¢ Pricing policy, †¢ Advertisement, †¢ Counseler team†¦ Q3. Contd. Which country should be the priority? Porter national diamond analysis Supporting Industries Superior in-store infrastructure Counseling counters Cosmetic RD centre MDO, Max factor Strategy, Structure and Rivalry High number of domestic competitors with high innovation. Tough competition Presence of prestigious foreign brand Intense, established, well respected , high experience and famous competitors Limited competitors in high-cosmetic market which can lead to low innovation and learning improvement as well as an opportunity to easily reach a huge market for PG Country Factor Condition Demand Conditions Japan High RD technology and innovative. Skin care Educated labor force Home-grown resources comparative advantage Sophisticated and wealth customers Slow market growth trend High potential inShow MoreRelatedPG Japan1395 Words   |  6 Pagesimplications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? PG Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of PG’s Beauty Care GBU Paolo de Cesare – President of Max Factor Japan Lafley’s organisationRead MorePG Japan1409 Words   |  6 Pagesimplications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? PG Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of PG’s Beauty Care GBU Paolo de Cesare – President of Max Factor Japan Lafley’sRead MorePG Japan; Sk-21762 Words   |  8 Pages* Case Paper: Pamp;G Japan: The SK-II Globalization Project Mina Uwakubo Hawaii Pacific University Mr. Louis R. Collazo MGMT 6310 April 8, 2012 SK-II’s success is not only prestige skin care product or advanced technology but also its marketing approach to build the new brand. Pamp;G succeeded to connect between the core technology or product concept and local market. Through Japanese market among the world’s toughest competitors, Pamp;G developed potential source of innovations. InRead MorePG Japan: Sk-Ii Globalization1032 Words   |  5 PagesIn the highly competitive Japanese skin-care market, PG ¡Ã‚ ¦s new SK-II product has proven its success as a premium and prestige offering. PG has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan and Hong Kong. With its phenomenal success, it is only logical that PG consider rolling-out the SK-II product-line to the international market. However, while there is significant worldwideRead MorePG Japan: the Sk-Ii Globalization Project1692 Words   |  7 Pagesneed to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is PG’s first proposal to build a Japanese brand worldwide, it is important to take into consideration different cultures than of the consumers in Japan. Since 2005, PGs global organization has been in the middle of a restructuring program, which can sometimes cause a disruption to the normal functions of the company. Local managersRead MorePG Japan the Sk-Ii Globalization Project2059 Words   |  9 PagesGMBA 5075 International Management Case 5-2 - Pamp;G Japan: The SK-II Globalization Project Group Report Due date: 12/03/12 By: Wendy Rodriguez Francisco Oliveira Francisco Andujar Yichen Li Intro: This case describes how SK-II which is a fast-growing skin care product is becoming very popular with a price to match its performance. After being introduced in Hong Kong and in Taiwan, Pamp;G believes that this brand has a strong global potential. At the conclusion of this case, theRead MorePG Japan the Sk-Ii Globalization Project3489 Words   |  14 PagesPG Japan: The SK-II Globalization Project When looking at the archetype of PG it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. LaterRead MoreCase Study PG Sk-Ii Product in Japan and East Asia1527 Words   |  7 PagesPamp;G Japan SK-II Case Study Up to 1984, Pamp;G’s Japanese operation was a failure due to the following reasons: 1. Pamp;G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing aRead MoreProcter and Gamble in Japan1121 Words   |  5 PagesProcter amp; Gamble (Pamp;G), the large U.S. consumer products company, has a well-earned reputation as one of the world’s best marketers. Pamp;G manufactures and markets more than 200 products that it sells in 130 countries around the world. Along with Unilever, Pamp;G is a dominant global force in laundry detergents, cleaning products, personal care products, and pet food products. Pamp;G expanded abroad after World War II by exporting its products, brands, and marketing policies to WesternRead MoreSkii Case Analysis1041 Words   |  5 PagesPr actical Work # 1 Pamp;G and SK-II Paolo de Cesare heads to Japan to make a decision on one of Pamp;G’s most successful and fast growing products – SK-II. SK-II was a high end product that had developed a strong following among Japanese women, who were increasingly conscious about skin care and willing to spend a significant amount of their income. Cesare must decide among three options: continue to focus on the Japanese market, introduce the product in china, or introduce it in Europe.